what is dofollow backlinks

Started by curuios, May 09, 2024, 07:30 PM

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curuios


SEO

Dofollow backlinks are hyperlinks that allow search engine crawlers to follow them from one webpage to another, passing authority, or "link juice," from the source webpage to the destination webpage. In other words, when a website links to another website with a dofollow backlink, it signals to search engines that the linked webpage is trusted, authoritative, and deserving of recognition.

Here's a breakdown of what defines a dofollow backlink:

1. **Crawlability**: Dofollow backlinks allow search engine crawlers, such as Googlebot, to follow the link and discover the linked webpage. This enables search engines to index the linked webpage and attribute authority to it based on the linking website's credibility and relevance.

2. **Passing Link Juice**: Dofollow backlinks pass "link juice" from the source webpage to the destination webpage. This means that the authority, trust, and relevance associated with the source webpage are transferred to the linked webpage, potentially boosting its search engine rankings.

3. **HTML Attribute**: Dofollow backlinks are typically created using the standard HTML <a> tag without any special attributes added. By default, most links are considered dofollow unless explicitly specified otherwise.

4. **SEO Impact**: Dofollow backlinks are highly valued in SEO because they contribute to a website's backlink profile and influence its search engine rankings. Websites with a higher number of quality dofollow backlinks from authoritative sources tend to rank better in search engine results pages (SERPs) for relevant queries.

It's important to note that not all backlinks are dofollow. Some websites use the "nofollow" attribute in their links, which instructs search engine crawlers not to follow the link or pass authority to the linked webpage. Nofollow links are typically used for user-generated content, sponsored content, or to indicate that the website does not endorse the linked webpage.

In summary, dofollow backlinks are valuable assets in SEO because they contribute to a website's authority, visibility, and ranking potential in search engine results. Acquiring high-quality dofollow backlinks from authoritative sources is a key aspect of any effective link-building strategy.

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