Nice — you're collecting insights from a who's who of SEO and content strategy:

James Brockbank – ethical backlinks + spam policy

Freddie Chatt – eCommerce product page SEO

John Egan – niche content for nurses

Itay Verchik – backlink tracking with Say V

Here's a quick breakdown of what each expert brings to the table (and how you can apply it):

🔗 Backlink Building & Spam Signals (James Brockbank)
Focus on relevance and context when earning backlinks — Google's spam policies are cracking down on manipulative link schemes.

Build links by earning mentions through high-quality content, digital PR, and data-driven insights.

Avoid "quantity over quality" tactics — a few powerful, relevant backlinks beat dozens of junk ones.

✅ Pro Tip: Audit your link profile with tools like Ahrefs or Semrush — remove or disavow spammy links.

🛒 E-commerce SEO & Conversions (Freddie Chatt)
Optimize product pages with unique, compelling descriptions — avoid manufacturer copy.

Use semantic SEO: include FAQs, buyer intent keywords, and internal links.

Images, reviews, and UX play a huge role in converting SEO traffic.

✅ Pro Tip: Add structured data (schema) to your product pages for better SERP visibility (e.g., ratings, availability).

🩺 Content for Niche Audiences (Nurses) (John Egan)
Know your audience's pain points and language. Nurses need trustworthy, evidence-based info.

Create educational, authoritative content like how-to guides, case studies, and curated resources.

Consistency matters — publish regularly to build trust and SEO momentum.

✅ Pro Tip: Collaborate with healthcare professionals for authentic voices and credible backlinks.

🧭 Track Your Backlinks with Say V (Itay Verchik)
Use tools like Say V to monitor if your backlinks are:

Still live

DoFollow or NoFollow

Indexed by Google

Helps you understand which links drive traffic and authority, and spot when links get removed or devalued.

✅ Pro Tip: Set up alerts for lost or broken backlinks — and reach out to get them reinstated.