When should you conduct a backlink audit?

A backlink audit is the process of analyzing the backlinks pointing to your website to identify opportunities for improvement and to ensure that your backlink profile is healthy and natural. Here are some situations when you should conduct a backlink audit:

1. Before a website redesign: If you are planning a website redesign, it's a good idea to conduct a backlink audit before making any changes. This can help you to identify any backlinks that may be lost during the redesign and take steps to preserve them.
2. After a Google algorithm update: Google updates its algorithm regularly, and some updates can have a significant impact on search engine rankings. If you notice a sudden drop in traffic or rankings after a Google algorithm update, it may be a good idea to conduct a backlink audit to identify any issues with your backlink profile.
3. Before a link building campaign: If you are planning a link building campaign, it's a good idea to conduct a backlink audit first. This can help you to identify any low-quality or spammy backlinks that may be harming your search engine rankings and take steps to remove them.
4. Regularly: It's a good idea to conduct a backlink audit regularly, even if you are not planning any major changes to your website or link building strategy. This can help you to identify any issues with your backlink profile and take steps to address them before they become a problem.

Overall, conducting a backlink audit is an important part of maintaining a healthy and natural backlink profile. By regularly analyzing your backlinks and identifying opportunities for improvement, you can improve your search engine rankings and increase traffic to your website.