What is the difference between a dofollow and a nofollow backlink?

The main difference between a dofollow and a nofollow backlink is how search engines treat them.

Dofollow backlinks are links that pass link equity, also known as "link juice," to the linked page. This means that when a website links to your website with a dofollow link, it can help improve your search engine rankings by passing on some of its authority and credibility to your website.

Nofollow backlinks, on the other hand, do not pass link equity. They include the `rel="nofollow"` attribute, which tells search engines not to follow the link or pass any link equity to the linked page. Nofollow links are often used for user-generated content, such as comments or forum posts, to prevent spammy or manipulative link-building tactics.

While dofollow links are generally more valuable for SEO because they pass link equity, nofollow links can still provide value by driving traffic and brand awareness. Additionally, search engines may still follow nofollow links and use them as a factor in their ranking algorithms, so it's important to focus on building high-quality backlinks from a variety of sources, rather than just chasing dofollow links.

Overall, the difference between dofollow and nofollow backlinks is important to understand for any effective SEO strategy. By building a diverse and high-quality backlink profile that includes both dofollow and nofollow links, you can improve your search engine rankings, drive traffic to your website, and establish yourself as an authority in your industry.

This video was super helpful! I learned so much today!