What is the skyscraper technique?

The Skyscraper Technique is a popular content marketing and link-building strategy developed by Brian Dean of Backlinko. The method is designed to help you create outstanding content that attracts backlinks and improves your site's search engine rankings. Here's a step-by-step overview of how the Skyscraper Technique works:

### 1. **Find a High-Performing Piece of Content**
   - **Research:** Identify popular content in your niche that has performed exceptionally well in terms of traffic and backlinks. You can use tools like Ahrefs, SEMrush, or Moz to find content that has a lot of links pointing to it.
   - **Criteria:** Look for content with high engagement, social shares, or substantial backlinks. This content serves as the foundation for your skyscraper.

### 2. **Create Something Better**
   - **Quality:** Produce a piece of content that is more comprehensive, informative, or visually appealing than the original. This could mean adding more depth, updating outdated information, or improving readability.
   - **Features:** Incorporate advanced elements like in-depth research, case studies, expert interviews, or high-quality visuals (e.g., infographics, videos) to enhance the content's value.

### 3. **Promote Your New Content**
   - **Outreach:** Reach out to the websites and influencers that linked to the original content. Let them know about your superior version and suggest that they might find it valuable to link to your improved content instead.
   - **Personalization:** Personalize your outreach emails to explain how your content provides additional value and why it might be a better resource for their audience.

### 4. **Build Relationships**
   - **Networking:** Beyond just the outreach for backlinks, focus on building relationships with those you contact. Engaging with influencers and website owners can lead to more opportunities for future collaborations and link-building efforts.

### Benefits of the Skyscraper Technique

- **Enhanced Content Quality:** By focusing on creating better content, you naturally improve the value of what you're offering, which can lead to better user engagement and more organic shares.
- **Increased Backlinks:** By offering a superior resource, you increase the likelihood of getting backlinks from those who previously linked to the less comprehensive content.
- **Improved SEO:** Higher-quality content and more backlinks contribute to better search engine rankings, driving more organic traffic to your site.

### Tips for Success

- **Thorough Research:** Ensure that the content you're aiming to surpass is truly influential and has significant backlink potential.
- **Effective Outreach:** Craft well-thought-out outreach messages that highlight the unique aspects of your content and why it's a better resource.
- **Monitor Results:** Track the performance of your new content and the success of your outreach efforts to refine and improve your strategy over time.

The Skyscraper Technique leverages the concept of creating superior content to attract links and drive traffic, making it a powerful strategy for enhancing your site's SEO and content marketing efforts.