How can internal linking strategies complement external backlink efforts?

Internal linking strategies can complement external backlink efforts by helping to distribute link equity throughout the website, improving the website's user experience, and increasing the website's search engine rankings. Here's how:

1. Distribute link equity: Internal linking can help to distribute link equity throughout the website, which can improve the search engine rankings of individual pages. By linking to relevant pages within the website, website owners can help to pass link equity from high-authority pages to lower-authority pages, which can improve their search engine rankings.
2. Improve user experience: Internal linking can also improve the website's user experience by making it easier for users to navigate the website and find relevant content. By linking to relevant pages within the website, website owners can help to keep users on the website for longer periods of time, which can reduce the bounce rate and improve the website's search engine rankings.
3. Increase search engine rankings: Internal linking can also increase the website's search engine rankings by providing context and relevance to the linked pages. By using relevant anchor text and linking to relevant pages within the website, website owners can help to improve the search engine rankings of individual pages for specific keywords.
4. Support external backlink efforts: Internal linking can also support external backlink efforts by providing additional context and relevance to the linked pages. By linking to relevant pages within the website, website owners can help to provide additional context and relevance to the linked pages, which can improve their search engine rankings and increase their visibility.

Overall, internal linking strategies can complement external backlink efforts by helping to distribute link equity throughout the website, improving the website's user experience, and increasing the website's search engine rankings. By using relevant anchor text and linking to relevant pages within the website, website owners can help to improve the search engine rankings of individual pages and increase the website's online visibility.