What is CPC (Cost Per Click) affiliate marketing?

CPC (Cost Per Click) affiliate marketing is a pricing model where advertisers pay affiliates based on the number of clicks generated by their promotional content. In CPC affiliate marketing, affiliates earn a commission each time a user clicks on an affiliate link or advertisement, regardless of whether or not the click leads to a conversion or sale.

Unlike other affiliate marketing models such as CPM (Cost Per Mille), where affiliates are paid based on impressions, or CPS (Cost Per Sale), where affiliates earn commissions for successful sales, CPC affiliate marketing focuses specifically on driving clicks to the advertiser's website or landing page.

CPC affiliate marketing is commonly used in search engine marketing (SEM), pay-per-click (PPC) advertising, and contextual advertising campaigns. Advertisers set a maximum bid price for each click, and affiliates earn commissions based on the actual number of clicks generated by their promotional efforts.

CPC affiliate marketing offers advertisers a cost-effective way to drive targeted traffic to their website or offer, as they only pay for actual clicks received. For affiliates, CPC offers the potential to earn revenue for driving traffic to advertisers' websites, regardless of whether or not those clicks result in conversions.