What is CPM (Cost Per Mille) affiliate marketing?

CPM (Cost Per Mille) affiliate marketing is a type of affiliate marketing where affiliates are paid based on the number of impressions (views) their promotional content generates. "Mille" refers to one thousand impressions in Latin, so CPM represents the cost per one thousand impressions.

In CPM affiliate marketing, affiliates earn a fixed amount of money for every one thousand impressions of their affiliate links or advertisements, regardless of whether those impressions result in clicks, leads, or sales. The payment is typically negotiated between the affiliate and the advertiser or affiliate network based on the expected reach and engagement of the affiliate's promotional content.

CPM affiliate marketing is commonly used in display advertising, where affiliates place banners, display ads, or sponsored content on their websites, blogs, or social media platforms to generate impressions from their audience. Advertisers pay affiliates based on the number of times their ads are displayed to users, rather than on a performance basis like clicks or conversions.

While CPM affiliate marketing can provide a steady stream of income for affiliates with high traffic websites or social media accounts, it may not be as lucrative as performance-based models like CPC (Cost Per Click) or CPA (Cost Per Action) if the affiliate's audience does not engage with the ads or convert into customers. Additionally, CPM rates can vary widely depending on factors such as the advertiser's budget, the niche, and the quality of the affiliate's traffic and audience.