What is an affiliate link?

An affiliate link is a URL that contains a unique tracking code assigned to an affiliate marketer by a merchant or affiliate network. This tracking code allows the merchant to track the traffic and sales generated by the affiliate's promotional efforts accurately.

When a user clicks on an affiliate link and makes a purchase or completes a desired action (depending on the affiliate marketing model), the tracking code embedded in the link enables the merchant to attribute that sale or action to the specific affiliate who referred the customer. This tracking is essential for accurately calculating commissions and compensating affiliates for their marketing efforts.

Affiliate links typically redirect users to the merchant's website or a specific product page. They may appear as regular hyperlinks within blog posts, social media posts, emails, or other promotional materials created by the affiliate. The tracking code within the link ensures that the affiliate receives credit for any resulting sales or actions generated by users who click on the link.

In summary, affiliate links are a fundamental component of affiliate marketing, enabling merchants to track and reward affiliates for driving traffic and conversions to their products or services.