Can I use non-skippable ads for my YouTube ads?

Yes, you can use non-skippable ads as part of your YouTube advertising campaigns. Non-skippable ads are a type of YouTube video ad format that plays before, during, or after YouTube videos and requires viewers to watch the entire ad before they can continue watching the video content. These ads are highly impactful for capturing viewers' attention and delivering your message effectively.

To use non-skippable ads for your YouTube advertising campaigns, you can create and manage your ads through Google Ads. Here's how you can set up non-skippable ads:

1. **Access Google Ads**: Sign in to your Google Ads account at ads.google.com.

2. **Create a New Campaign**: Click on the "+" button to create a new campaign.

3. **Choose Campaign Goal**: Select the campaign goal that aligns with your advertising objectives. For example, you might choose "Brand awareness and reach" or "Product and brand consideration."

4. **Select Campaign Type**: Choose the "Video" campaign type to create a campaign specifically for YouTube video ads.

5. **Choose Campaign Subtype**: Select the appropriate subtype for your campaign. For non-skippable ads, choose either "Standard awareness" or "Product and brand consideration."

6. **Set Campaign Settings**: Enter the campaign name, choose the campaign's bidding strategy, set the budget, and select the start and end dates for your campaign.

7. **Create Ad Group**: Click on "New ad group" to create a new ad group within your campaign.

8. **Set Ad Group Settings**: Enter the ad group name, choose the maximum bid, and set the targeting options for your ad group, including location, language, demographics, and audience interests.

9. **Create Video Ad**: Click on "New ad" to create a new video ad for your ad group.

10. **Select Video Ad Format**: Choose the "In-stream" ad format, which includes non-skippable ads that play before, during, or after YouTube videos.

11. **Upload Video**: Upload the video creative that you want to use for your non-skippable ad. Make sure the video meets the ad specifications and guidelines provided by Google Ads.

12. **Enter Ad Details**: Enter the ad name, final URL (the landing page where viewers will be directed after clicking on the ad), and other relevant details for your ad.

13. **Preview Ad**: Preview how your non-skippable ad will appear on YouTube and make any necessary adjustments to the ad creative and settings.

14. **Save Ad**: Once you're satisfied with the ad setup, click on "Save" to save your non-skippable ad.

15. **Review and Launch Campaign**: Review the campaign settings, ad group settings, and ad details to ensure everything is set up correctly. Once you're ready, click on "Save and continue" to launch your non-skippable ad campaign.

By following these steps, you can create and launch non-skippable ads for your YouTube advertising campaigns, helping you reach and engage your target audience effectively on YouTube.